Nowadays, a vast array of startups and software are available in the market. It is important to have an online presence because customers will use those online listing and review sites to verify your business and make purchasing decisions. In this article, we will discuss the benefits of having a profile on startup listing and review sites, how to choose the right sites, and key points to keep in mind when leveraging those sites.
What are the benefits of listing your startups and software on listing and review sites?
- Increase business credibility
When your startup is new to the market, people may conduct an online search to ensure that your startup is legitimate. They may verify your business through some well-known and popular startup listing sites and software review sites. They may also browse those ratings and feedback given by other users to make a purchasing decision. Therefore, having a business profile on those sites will help to increase your startup business’ credibility.
- Build brand awareness
Having a profile on various startup listing sites and software review sites increases the chances of potential customers discovering your products across multiple platforms. Furthermore, you can also highlight your product’s unique selling points and special offers to help your potential customers become more familiar with your brand. As a result, this can help you to build up brand awareness.
- Improve search engine optimization (SEO) and website traffic
When you create a profile on startup listing and software review sites, most will allow you to include links to your company website and social media accounts such as LinkedIn, Facebook, YouTube, etc. The creation of these backlinks can help to improve your website’s search engine optimization (SEO). When people use search engines, startup listing sites, and software review sites to find software, it may be easier to discover your product and visit your website. Thus, this will also help to drive traffic to your website.
- Expand customer reach
Each startup listing and software review site has its customer base. Listing your startup and software on various sites will help you to reach a wider range of potential customers from different industries, roles, ages, genders, etc. As a result, this can reduce the risk of dependence on a single customer group or market segment.
How should you choose the startup listing and software review sites?
It would be best if you choose to list your startup and product on those listing and review sites with a high website authority. You can find out the website authority of a site by using the free tools offered by Ahrefs and Moz. To be listed in our article, the site needs to achieve a domain rating score of 80 or more on Ahrefs and a domain authority score of 60 or more on Moz.
What do you need to take note of about listing your startups and software on these listing and review sites?
You need to ensure the same company details are shared across different startup listing and software review sites, including the company name, headquarters, year founded, website address, product description, etc. If a potential customer finds out that your startup information has discrepancies across different sites, this may cause the potential customer to have doubts about your startup’s credibility and hesitate to use your product. It is also important to monitor the ratings and feedback given on the review sites because it will influence people’s purchasing decisions on your product, especially if your product is new.
12 Software Startup Listing and Review Sites
- Google My Business
Domain Rating: 98
Domain Authority: 94
- LinkedIn
Domain Rating: 98
Domain Authority: 99
- Trustpilot
Domain Rating: 94
Domain Authority: 93
- SourceForge
Domain Rating: 92
Domain Authority: 93
- Foursquare for Business
Domain Rating: 91
Domain Authority: 92
- Gartner Peer Insights
Domain Rating: 91
Domain Authority: 91
- Crunchbase
Domain Rating: 90
Domain Authority: 91
- G2
Domain Rating: 90
Domain Authority: 81
- Capterra
Domain Rating: 90
Domain Authority: 79
- Tech in Asia
Domain Rating: 83
Domain Authority: 88
- F6S
Domain Rating: 82
Domain Authority: 73
- GetApp
Domain Rating: 84
Domain Authority: 60